Dont let your publicist tell you LOOKS dont matter ..they do..people

Do looks matter in publicity? Absolutely they do. The American public and the media are visually oriented. If you think only models have to look hot, you are in for a big surprise. Stars need to look like stars. Fitness experts better look fit. Music artists better have plenty of sex appeal along with great talent. Money gurus better look successful, etc.When doing your web site photos, author bio photos or any promotional material -- be sure to look the part. Usually, this requires some expert guidance from an experienced national publicist, makeover artist and a top photographer. Don't make the mistake of just doing generic head shots. They won't take you where you want to go. In fact, it is often the photo that first gets the attention of media decision makers. It has to communicate the right image, and intrigue the producer or editor in a split second. Underestimating the power and importance of your look can cost you valuable media opportunities. Spend the time and money to get it right. Are you ready for your close-up?